An amusing headline has been seen on Facebook with a link to a long article that contains no further jokes, it has emerged.
Tom Booker from Melbourne was one of those to follow the link. "The headline deftly skewered one of my half-formed irks, and I was curious to read more. But as the article wore on in the Daily Mashed Onion Biscuit, I realised that every paragraph just made the same observation that was in the headline.
Susan Logan, a systems analyst from Washington, MD, added, "It was basically a load of vox pops quotes from made-up people. I briefly wondered if there was some extra joke in their names or home towns, but no."
Professor Enrico Bruschetta at the Institute of Clickbait told us, "We all know deep down that there won't be any more jokes, that we should just chuckle at the headline and move on. But there's a tiny optimist in every brain that keeps whispering, 'Maybe the NEXT paragraph will be funny.'"
Maude Frischmann of East Hell, WI, was another who kept scrolling. "I think I actually did see a joke near the bottom, but then a full-screen ad appeared over it. I pressed the Back button but somehow found myself in Facebook again, so I don't know how the article ended."